3 09, 2016

The Member Relationship: What Members Need Most From Your Association

By |2017-11-23T03:30:21+00:00September 3rd, 2016|Categories: Customer Strategies|0 Comments

It was late in the day Friday, just as I started wrapping things up for the weekend, that the emails started to hit my inbox from fellow association members. The first one had an enigmatic enough subject line, “Need to ask you about something.” The next six emails were not as mysterious: “Hey, I am cancelling [...]

3 09, 2016

Is the Customer Experience Movement In Trouble?… And What To Do About It

By |2017-11-23T03:30:21+00:00September 3rd, 2016|Categories: Customer Strategies|0 Comments

If the title of this blog alarms you out of concern for your own involvement in the Customer Experience (Cx) industry, your corporate role, or your livelihood as a Cx technology vendor, please be sure to read all the way to the end. I personally find this subject tough to address. It feels a little bit [...]

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We put a lot of thought into our logo. It represents the three relationship entities of the business ecosystem: Customers, employees, and partners. They all blend together into a unified entity we call a company. They are corporate entities brought together for a common purpose. The relationship between these corporate entities is called the corporate relationship. Now you know what we are about. Be sure to learn more about us throughout this page.

About the Concept

Everything we do (consulting, education, technology assisted digital interviews, and program development) is always about the seven foundations of business relationships. You will see them throughout this site, in our books, and in every engagement. We believe in the importance of focusing on these areas, measuring them, and making strategic and technology decisions based on their level of health at your company. We have been described as marriage counselors for companies... That is not a bad analogy.

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