10 08, 2017

The Rise of TEBRAL: Connecting Experience, Relationship, and Loyalty

By |2018-03-02T03:50:18+00:00August 10th, 2017|Categories: Customer Strategies|0 Comments

OK, ok… I am just going to let the cat out of the bag right now… I totally made up the acronym. The fact that the title sounds like a bad sci-fi movie probably gave it away. However, it stands for a very important sentiment we need to seriously consider amidst the confusion in customer initiative [...]

10 08, 2017

CRM Implementations Still Failing? Well, no Duh!?

By |2018-03-02T03:50:58+00:00August 10th, 2017|Categories: Customer Relationship Management|0 Comments

Once a month I hear someone use the "50% of CRM implementations fail" quote. It is amazing that a statement made about technology implementation, in general, has become so synonymous with CRM technology implementation failure specifically. The most current report I found on CRM implementation failure goes back to July 2013, attesting a 63% implementation rate. [...]

10 08, 2017

Not Dead Yet: Why CRM and Cx Are BOTH Critical Components of Customer Success

By |2017-11-23T03:30:21+00:00August 10th, 2017|Categories: Customer Strategies|0 Comments

After all these years, I continue to see people write articles about the death of CRM. Lately, I have seen articles emerge about the death of Customer Experience as well. Incidentally, the deaths of Adam Sandler, Sylvester Stallone, and former MMA fighter Ronda Rousey have also been recently reported. All these are hoaxes. In the case [...]

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We put a lot of thought into our logo. It represents the three relationship entities of the business ecosystem: Customers, employees, and partners. They all blend together into a unified entity we call a company. They are corporate entities brought together for a common purpose. The relationship between these corporate entities is called the corporate relationship. Now you know what we are about. Be sure to learn more about us throughout this page.

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