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Keynote: Speaking Frankly About Customer Relationships with JC Quintana


Here is the honest truth about your customer RELATIONSHIP efforts… They are not customer relationship efforts at all. Customer relationships follow patterns of behavior that your company can predict and manage, but first you have to learn how relationships actually develop, grow, or deteriorate. When you design solutions that help you win the right relationships, and build great customer experiences, then your efforts become a powerful and targeted mechanism for delivering the right value proposition to the right customer segments through the right channels. Author and Rutgers University professor JC Quintana candidly shares the important elements companies miss in building customer relationship strategies and implementing the tools that support them.

About the Logo

We put a lot of thought into our logo. It represents the three relationship entities of the business ecosystem: Customers, employees, and partners. They all blend together into a unified entity we call a company. They are corporate entities brought together for a common purpose. The relationship between these corporate entities is called the corporate relationship. Now you know what we are about. Be sure to learn more about us throughout this page.

About the Concept

Everything we do (consulting, education, technology assisted digital interviews, and program development) is always about the seven foundations of business relationships. You will see them throughout this site, in our books, and in every engagement. We believe in the importance of focusing on these areas, measuring them, and making strategic and technology decisions based on their level of health at your company. We have been described as marriage counselors for companies... That is not a bad analogy.

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Phone: 470-399-3555